The Promotion Strategy
for the website www.dondecomemos.info will combine the use of traditional
advertising media such as mobile billboards, loudspeaker announcements, and
local newspapers, as well as digital media such as social networks and email
marketing. Additionally, the presence at events and collaboration with
influencers will be leveraged to increase the visibility of the website
www.dondecomemos.info and position it as a reliable reference to find the
best places to eat in León, Gto.
1. Mobile Billboards and Bus Medallions:
Mobile billboards and bus medallions will be used to promote the website and
generate greater visibility on the streets of León, Gto. These mobile ads
will be strategically located in areas with high foot traffic, such as the
city's downtown, commercial, and tourist zones.
2. Loudspeaker Announcements:
loudspeaker service will be hired to spread promotional messages about the
website and restaurant recommendations in crowded areas of the city. These
messages will be transmitted through vehicles equipped with sound systems,
capturing the attention of pedestrians and drivers.
3. Social Networks:
Social networks are a powerful tool for promoting a website. A business page
will be created on platforms such as Facebook, Instagram, and Twitter.
Relevant and engaging content about the best places to eat in León, Gto.
will be regularly published. User participation will be encouraged through
questions, surveys, and contests to generate interaction and increase
Partnerships will be established with influencers from the León, Gto. region,
especially those with a follower base related to the gastronomy sector.
These influencers will visit the recommended restaurants on the website and
share their experiences through posts, stories, and videos on their social
media profiles. This will help increase the visibility of the website and
attract more users interested in finding the best places to eat in the city.
5. Email Marketing:
An email marketing strategy will be implemented to capture and retain users
interested in the gastronomy of León, Gto. Through subscription forms on the
website, email addresses will be collected to send periodic newsletters with
restaurant recommendations, exclusive promotions, and related content.
Personalization of emails will be worked on to increase relevance and open
6. Google, Instagram, and Facebook Ads:
Investment will be made in advertising on Google, Instagram, and Facebook
Ads to reach a wider and segmented audience. Paid ads will be used to
promote restaurant recommendations, special offers, and exclusive promotions
found on the website. Advertising campaigns will be optimized to achieve
maximum return on investment, and conversion tracking tools will be used to
measure ad performance.
7. Newspaper "Expone" and other local newspapers:
Collaborations will be carried out with the local newspaper "Expone" and
other locally circulated newspapers to publish ads and promotional articles
about the website and the best gastronomic options in León, Gto. The
audience and credibility of these media outlets will be leveraged to reach a
broader audience and generate trust in the platform.
8. Presence at Exhibitions, Conferences, Conventions, and Fairs in León,
Active participation will be taken in exhibitions, conferences, conventions,
and fairs related to gastronomy and tourism in León, Gto. Banners and/or a
promotional booth will be set up to provide information about the website
and offer exclusive promotions to visitors. This will allow for direct
contact with potential users and generate greater awareness of the platform.